2027杭州国际美博会（CIBE）

展会名称：2027杭州国际美博会（CIBE）

举办时间：2027年6月19日—21日

举办地点：杭州大会展中心（萧山区临空经济示范区）

展会主题：新电商·新国潮·新增量·新内容

作为CIBE中国国际美博会深耕行业37载、布局长三角板块的核心战略级年中大展，2027杭州国际美博会重磅落地杭州，填补华东地区年中大型综合美业展会的市场空白。展会深度依托杭州全国的电商产业基底、内容流量优势及跨境商贸资源，打破传统展会单一展示模式，打造“线下招商+线上全域带货”双向赋能的全新一体化商贸平台，为美业品牌开辟华东增量市场、链接数字流量渠道提供核心支撑。

展会落地新一代智慧型会展综合体——杭州大会展中心，场馆为超大无柱通透展厅，空间开阔规整，适配品牌特装展示、新品沉浸式体验、商务沙龙洽谈、行业发布会等多元场景。区位交通优势得天独厚，地铁1号线直达展馆，毗邻萧山国际机场，海陆空立体交通网络完善，物流高效便捷，为品牌参展、客商观展、货品运输提供全方位便利保障。

本次展会规模重磅升级，总展览面积达3.5万平方米，科学规划四大特色主题展馆，汇聚全国及海外1000+参展企业强势入驻，全面覆盖美业八大核心赛道：日化功效护肤、彩妆香氛、院线轻医美、养发美甲美睫、美妆功效原料、OEM/ODM/OBM定制代工、创意环保包材、直播跨境新零售。展会集结源头供应链工厂、新锐国货品牌、连锁院线机构、进口跨境品牌同台亮相，真正实现美业全品类、全链条覆盖，助力参展企业一站式完成渠道拓客、供应链对接、品牌资源整合。

依托CIBE三十余年沉淀的海量买家数据库，组委会启动前置定向邀约机制，锁定并邀约5万+高净值观众到场对接。客群全面覆盖华东区域品牌代理商、中连锁美容院、美妆集合连锁店、直播电商达人、跨境采购买手、私域团购平台等核心渠道，其中超七成到场观众为企业创始人、采购负责人、门店决策者，自带明确的采购、代理、拓店、合作需求。展会双向打通线下实体渠道与线上数字流量赛道，全面辐射沪、苏、浙、皖数万线下终端门店，同步联动东南亚跨境外销资源，助力品牌深耕华东、布局海外。

展期同步落地50余场高品质行业配套活动，涵盖年度美妆趋势高峰、达人探展直播、跨境出海实战分享会、供需配对专场、美妆新品时尚大秀等多元内容，为参展企业提供行业趋势解读、商贸对接、全媒体流量曝光、品牌势能提升的全方位赋能。6月正值美业年中选品、迭代升级、布局下半年的黄金窗口期，是品牌扎根长三角、抢占万亿华东美业市场增量的关键节点。

目前展会核心展位已限量启售，早鸟参展企业可尊享优先选位、专属采购团定向邀约、线上平台流量扶持、供需匹配等专属权益。诚邀全国美业企业与行业同仁齐聚杭州，紧抓数字电商与新国潮发展风口，共赢长三角美业全新增长红利！

二、英文版

Exhibition Name: 2027 Hangzhou International Beauty Expo (CIBE)

Date: June 19–21, 2027

Venue: Hangzhou Convention & Exhibition Center (Xiaoshan Airport Economic Demonstration Zone)

Theme: New E-commerce · New National Trend · New Growth · New Content

As a core strategic exhibition in the Yangtze River Delta layout of CIBE with 37 years of deep cultivation in the beauty industry, the 2027 Hangzhou International Beauty Expo fills the gap of large-scale comprehensive mid-year beauty exhibitions in East China. Relying on Hangzhou’s leading advantages in e-commerce industry, content economy and cross-border trade, the exhibition builds an integrated business platform integrating offline investment promotion and online live-stream sales, empowering beauty brands to expand incremental markets and capture digital traffic dividends.

Hosted in a new-generation intelligent exhibition complex, the venue features large pillar-free exhibition halls suitable for high-end booth construction, immersive new product experience and business negotiation. With direct access to Metro Line 1 and adjacent to Xiaoshan International Airport, the exhibition center enjoys superior transportation and logistics conditions, providing convenient guarantees for exhibitors and professional buyers.

Covering an exhibition area of 35,000 square meters, the exhibition sets up 4 major themed pavilions and gathers more than 1,000 outstanding domestic and foreign exhibitors. It fully covers eight core tracks of the beauty industry: daily skincare, cosmetics & fragrance, salon & medical aesthetics, hair & nail beauty, cosmetic functional raw materials, OEM/ODM customization, creative packaging and cross-border new retail. It realizes one-stop industrial chain docking for source factories, emerging domestic brands, chain salons and international cross-border brands.

Leveraging CIBE’s high-quality buyer database accumulated over 37 years, the organizer pre-invites more than 50,000 professional audiences in a targeted manner. The audience groups include regional agents, chain beauty salons, beauty collection stores, live-stream influencers, cross-border buyers and private domain trading platforms. Over 70% of the attendees are enterprise decision-makers with clear procurement, agency and store expansion demands. The exhibition radiates tens of thousands of terminal stores in Shanghai, Jiangsu, Zhejiang and Anhui, and links up Southeast Asian export resources, enabling dual development of offline physical channels and online digital tracks.

More than 50 supporting industry activities will be held during the exhibition, including beauty trend summits, influencer live-streaming exhibitions, cross-border export seminars, one-on-one supply-demand matching and new product shows. It provides all-round empowerment for participating brands in trend analysis, business docking and omnimedia exposure.

As the key mid-year window for product selection and market layout, June is the golden period for brands to expand the East China market and seize the second-half market share. Premium booths are now on limited sale. Early-bird exhibitors can enjoy priority booth selection, exclusive buyer group invitation and online traffic support. We sincerely invite all industry practitioners to gather in Hangzhou, seize the opportunities of digital beauty and national trend economy, and jointly explore the trillion-level incremental market of the Yangtze River Delta beauty industry.

文章投稿 | 展会入驻

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